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As the dominant economic force in California, the state’s government will continue to address issues related to cannabis. In fact, there will be more news and updates about the cannabis industry as time goes on, which is a positive sign!

As you may know, 2017 was the year that recreational marijuana became legal in the state of California. Previously only available at dispensary-scale markets and purchased through an application process, consumers could now purchase small amounts of plant material at retail stores all over town.

For those who did not have a chance to apply prior to January 1st, 2018, consumers can now go into a store and buy their product! This is a game changer for consumers as previously they had to find a dealer or take their risk of selling drugs in public.

Now that weed has become federally legal, more and more stores are opening up across California to cater both individual buyers and large scale distribution centers.


Staying Ahead of the Game: The Emerging Trends in California's Cannabis Market

As cannabis use moves toward more and more futuristic styles, hand-held vaporizers are making their way into mainstream usage.

Recent developments in the vaping industry have focused more heavily on new and innovative ways to market products. Companies now offer specialized vape pens, e-cigarettes with water flavorings, and even dedicated liquids designed for use with an e-cigarette.

These new approaches hope to capitalize on consumer interest in unique design styles anduser interfaces as well as lower risk of exposure to toxins than traditional smoking.

At Sundown Market, we pride ourselves in being a trusted source for fresh, locally grown fruits and vegetables.


Staying Ahead of the Game: The Emerging Trends in California's Cannabis Market

Already a staple in most kitchens, cookie dough is an easy way to stay abreast of new trends and habits. Recently, stick-shaped cookies have been popularized, making the market even more diverse.

Whether they are shaped like teddy bears or stars and stripes, every kitchen has some kind of chocolate chip cookie. They are a crowd favorite, and people love trying new ones out.

There are many ways to use cookies. They can be filled with brown sugar or milk chocolate chips, so any type of cookie palate can create a new cookie every day.

Many people use cookies as breakfast foods, so having one or two per day is always good! Looking into the next trend in cookie dough will help stay ahead of the game and add more flavors to your collection.


Staying Ahead of the Game: The Emerging Trends in California's Cannabis Market

The recent trend of consumers micro-dosing is taking off in California. The process consists of taking smaller doses of your medication at various stages of treatment.

By using lower dose versions at first, you are more likely to adhere to your treatment plan and continue with the higher dose later. It also helps prevent tolerance and side effects, which can be difficult to deal with.

Most people who use microdosing are looking for relief from chronic pain, stress, sleep problems, mood changes and overall improvement in general health. Your doctor can help you find the right dose for you, so don’t be afraid to ask for help.


Staying Ahead of the Game: The Emerging Trends in California's Cannabis Market

CBD is a prominent topic for discussion in the new California cannabis market. historically, people have used plants to survive and pass along their skills to the next generation.

As society has evolved, skills are more important in building successful communities and societies. For instance, being skilled at agriculture is highly valued as it is in modern society.

With this being considered important, there has been a significant demand for CBD products. This has been widely available through retail stores, but now there are also online sources where you can buy it.

Many companies sell CBD as a substitute for THC-rich products such as marijuana flower or hashish. The latter is much more potent than the former, so people who cannot receive enough marijuana or oil can use CBD to get the same effect without the psychoactive effects of THC.


Staying Ahead of the Game: The Emerging Trends in California's Cannabis Market

a new term used in the industry that has become increasingly popular is terpene. A terpene is a plant compound that may or may not be added to products like vegetables or fruits to make them more flavorful.

Cannabis compounds like CBD and THC are mostly devoid of flavor. When paired with the right terpene, it can make a cannabis compound taste almost anything but plain.

Terrpenes are becoming more prevalent in the cannabis market as they add depth to products and add new uses. Many companies are now testing them to see what they are and whether or not they work!

Many people use CBDs for their pain relief but did you know there was another patient population that benefited from it? Many people who suffer from epilepsy didn’t until recently. Today, there is always something new to talk about and introduce new products to.

grow pods

Staying Ahead of the Game: The Emerging Trends in California's Cannabis Market

Growing your own marijuana is still a viable way to stay ahead of the game. Since there are many companies that offer this service, it is easy to call and ask about growing your own.

There are several ways to grow cannabis. You can buy a kit from Home Depot, Wal-mart, or Amazon. Some kits contain lights and other supplies you would typically need to start growing your plants. Another way to start working with plants is by taking them for a ride on a leaf blower!

Either way, the process is the same: you collect new plants and set them loose in a pot with some water and some roots. Then, you go outside and toss some leaves around so they get enough sunlight before you cut back on how much they grow.

Some people use these ways every day! Just know that it is still legal in many states to just take care of your plants as nature intended.


Staying Ahead of the Game: The Emerging Trends in California's Cannabis Market

As cannabis continues to evolve as a product and personification, new consumer trends emerge that shift attention away from the more traditional recreational consumers and into the minority market of aspiring cannabis users.

This trend is becoming more pronounced as legislators continue to make progress in passing bills related to the industry. As expected, more high-end brands are moving into the market than people-serve containers are sold in dispensaries.

Some of these new consumers look at cannabis as a way to relax or take some stress off of life. Others are looking for an alternative to pharmaceuticals because they do not have the side effects that drugs have.

More than ever, marketing experts advise their clients on how to stay ahead of the game and gain consumer confidence.


Staying Ahead of the Game: The Emerging Trends in California's Cannabis Market

As cookie companies and beverage manufacturers begin to enter the cannabis space, new branding trends are continuing to emerge. Some of these trends include: cannacopia, cannabis brandonomics, and hybrid cannabis brands.

Many of these new branding strategies stem from the fact that marijuana is still viewed as a drug in many circles. This is being addressed by using trendy names for products such as “haze” or “shatter” rather than more common terms for marijuana such as flower or concentrate.

If a product is marketed as cannabinoid CBaN, for example, it is likely because people are still reluctant to describe it with a conventional name like CBaN or CBD.

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